Atlas® Launches Consumer Goods Landing Page

Linsengericht (Germany), April 2011 - Atlas Material Testing Technology — a global leader in weathering testing and equipment is excited to announce www.consumer-goods.atlas-mts.com is now live.

The success of today’s consumer goods such as drinks, foodstuffs, personal care, and household products, is highly dependent upon their packaging. The use of transparent packaging is often preferred by manufacturers as it enables contents to easily be seen by consumers. Oftentimes, the ability to see attractive colors through transparent packaging plays a key role in influencing spontaneous purchasing decisions of certain products or brands. However, wherever there is light, there is a risk for photo-induced reactions that can impact colorants, vitamins, flavors, scents, or product homogeneity.

This new landing page focuses on Atlas® products and services that can assist those involved in consumer goods related industries in meeting their photostability testing needs.